MIKE
HI, I'M
Funnel Builder & Ads Specialist with expertise in Social Media Management, Copywriting, Graphic Design, Video Editing, and Team Leadership
Hi, I’m Mike Cualbar.
I help business owners scale their businesses through strategic social media management, high-performing video ad creatives, and conversion-focused landing pages built using GoHighLevel and WebCake.
Alongside execution, I bring leadership experience from managing and guiding agency team members, ensuring projects stay organized, communication remains clear, and every action is aligned with your business goals.
My goal is simple: to help you reach your goals faster and with clarity.
I don’t just manage ads or post content. I build systems that turn attention into leads and leads into real results.
I also work closely with different teams and groups, collaborating with creativity and compassion in every project. Beyond digital marketing, I have hands-on experience as a videographer, events staff, and co-director for multiple shoots. I have been involved in many events and have also worked as a music DJ. These real-world experiences have shaped how I think creatively, communicate effectively, and understand audiences deeply.
Because of this background, I approach marketing with a strong sense of storytelling, brand presence, and human connection. My experience allows me to bring better ideas, clearer strategies, and more effective execution to help brands scale with confidence.
I work closely with my clients, lead teams efficiently, and treat every business as if it were my own. Whether your goal is more leads, more bookings, or consistent growth, I am here to support you every step of the way.
Let’s build something that actually works for your business.
PREVIOUS COLLABORATIONS
SKILLS
Skillset: Graphic Design, Web Design, Visual Hierarchy, Branding Fundamentals Completed formal training as a TESDA scholar, building a strong foundation in graphic and web design. Developed an understanding of layout systems, brand consistency, and design principles used across digital platforms.
Creative Production Internship and Video Storytelling
Skillset: Video Editing, Storytelling, Content Planning, Creative Collaboration Completed a creative production internship where I worked as part of the production team, including roles as staff and co-director for various shoots and events. This experience helped me understand how to craft clearer stories through video, from planning scenes to final edits, while working closely with different creatives on set. Through this hands-on exposure, I developed a stronger sense of pacing, audience attention, and storytelling, allowing me to create video content that feels natural, engaging, and aligned with a brand’s message rather than overly promotional.
Skillset: Social Media Management, Content Strategy, Creative Direction, Paid Advertising
Managed and executed social media content while collaborating with cross-functional teams on content planning and creative direction. Ensured alignment between brand messaging, visuals, and audience engagement across platforms. Planned, launched, and optimized paid advertising campaigns on platforms such as Facebook and Instagram, focusing on audience targeting, creative testing, and conversion performance. Developed ad creatives and copy aligned with funnel objectives, monitored key metrics (CTR, CPC, CPA, ROAS), and implemented data-driven optimizations to improv results. Worked closely with content and creative teams to ensure organic content and paid ads supported one another, creating cohesive campaigns that increased reach, engagement, and lead generation.
Skillset: Funnel Strategy, Landing Pages, GoHighLevel, WebCake, Automation
Built conversion-focused funnels and automated systems designed to turn traffic
into qualified leads. Focused on simplifying the customer journey and improving lead conversion.
Design and Web Foundations
Social Media Management and Ads Specialist
Funnel Building and Automation
Funnel Webinar Operations and Campaign Support
Skillset: Webinar Setup, Audience Flow, Campaign Execution
Worked as webinar staff for SODO, gaining hands-on experience in end-to-end webinar operations. Familiar with the full process including preparation, live execution, and post-webinar flow for lead nurturing and sales conversion
Freelance Graphic Designer
Skillset: Client Communication, Creative Design, Project Delivery
Handled freelance graphic design projects, working directly with clients to
translate ideas into visual concepts. Managed deadlines, revisions, and
delivered designs aligned with business objectives.
Sales and Client Conversion
Skillset: Sales Communication, Lead Qualification, Client Handling
Handled sales-related tasks such as engaging prospects, qualifying leads, and supporting conversions. This experience strengthened the connection between marketing systems and real sales conversations.
Team Leadership and Relationship Management
Skillset: Team Leadership, Project Coordination, Communication, Alignment
Led and managed teams across creative and marketing projects.
Facilitated team meetings and alignment sessions to ensure clarity,
accountability, and smooth execution.
"Nếu không tìm cách kiếm tiền trong lúc ngủ, bạn sẽ phải làm việc tới khi chết"
-Warren Buffett-
SMM
WORKS
FUNNEL/ WEB DESIGN
GRAPHICS DESIGN
Alignment
FB ADS
Sales Campaign
Messaging Campaign
VIDEO EDITING
UGC TALKING HEAD
TALKING HEAD
INTERVIEW
SPEAKING ENGAGEMENTS
TEAM MEETING AND LEADERSHIP
CERTIFICATES
Thank you
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